Brain Juice App
Brain Juice is a mobile application concept designed that helps O/N level students study better through mistake logging, smart analysis and effective exercise. (Mobile App | Product Design| Product Discovery).
Brain Juice was conceptualised and designed to be an application that helps O/N level students manage their learning progress, in order to provide each student with insights to improve.
- Conducted product discovery through interviews with students, parents, and tutors to validate the core user need: visibility into individual learning gaps and progress.
- Developed an initial product strategy and positioning focused on outcome-based learning and behaviour change, differentiating from generic study tools.
- Designed and iterated on core features (mistake logging, performance analytics, smart exercises) using user feedback and lean validation techniques.
- Ran experimentation through paid ad funnels, A/B testing creatives and landing pages to optimize brand messaging, feature appeal, and market fit before full build investment.
- Used early funnel data to prioritize features that drove conversion, shaping the roadmap based on real user behaviour and interest.
Project landing page: https://mybrainjuice.webflow.io/