Cander is a social and dating app project that connects users through games & personality. (Mobile App | Brand | Product Design & Management.) Project led to organic 500k impressions- 10,000+ sign-ups. 100+ friendships, 4 couples, and 2 marriages. App launched at top 10 on IOS & Android chart.
Cander is conceptualised based on the insight that playing games as a mechanic can drive genuine human connections and would be a good application for dating & social connections.
Led end-to-end product development — from ideation and user research to design, MVP scoping, and feature roadmap planning.
Defined product vision and positioning around fun & playful interactions in matchmaking, differentiating the app in a saturated market.
Collaborated with developers and creatives to manage app delivery across iOS and Android, launching to top 10 in Singapore app store charts (Number 1 in Google Play dating apps category & Number 5 on App store).
Led organic launch campaign resulting in 500K+ impressions, 14,000+ sign-ups, 100+ friendships, 4 couples, and 2 marriages.
Continuously iterated based on user feedback, metrics, and community stories to improve onboarding, in-app engagement, and UX.
Our series of personality games are designed for users to forge meaningful relationships/ connections in a safe & respectful environment.
Crafting key insight & product hypothesis
Product experience involve playing games and meeting people.
Cander is build mainly using Firebase as the main back-end & flutter for front end.
My passion for product stems from a deep fascination with human behaviour and the intricate dynamics that shape our interactions with the world around us. I am particularly drawn to the synergy between product strategy and growth, and I believe that a great product has the power to both influence and be influenced by the culture it serves. This symbiotic relationship inspires me to develop products that resonate with users, create meaningful experiences, and drive growth.
